Tips for User Experience on your Website
A user needs to both be excited to see what you have to offer, and also be informed by what you have on offer. And it all needs to happen very quickly.
People are judging you and your business within seconds of their visit. Even before the page has loaded people will judge your competency by how quickly your website loads! Its a bit like being in a restaurant… how quickly am I seated.
Good design is at the heart of what I do, and appreciating good design is where you need to get to in order to understand what a good web designer is, and what a bad web designer is. (And there are some very bad ones!)
Make sure you cater your design and experience to the type of people who will use your website
What is the specific role of each page?
A well designed website will always have the user in mind, and cater to what they are trying to achieve.
In this case, you are on a page about Website Design in Ipswich. This page is designed to help you read through the whole page. By writing content that is honest, not generic and has a purpose people are more likely to read it. If someone reads in genuinely then it means your search engine rank will rise.
Is the user looking at what services you have to offer?
Great then make sure that there is enough information to give an overview of what each service is.
If you have 100 services, then its probably best to have dedicated pages for each service, rather than create a really long page that the user will be unable to find what they are looking for. Most people will have up to 5 different things they offer, depending on the size of the business, the indsutry. It is important to have a seperate page for each service, and a more broad overall page that simply shows all the services your business does.
Are your web visitors looking to make a transaction with your business?
Then they should be able to complete the process quickly and efficiently without too much pain.
Have you considered reducing the amount of key presses or mouse clicks in order for them to complete a transaction?
How important is gathering lots of user data?
Are you making full use of that data to warrant asking for so much information.. You might be asking for 20 things, and people are put off contacting you. The contact form, or the data you are requesting should enhance the experience the user is having.
How long does it take to consume the content?
If it takes 10 minutes to find the contact number of your business on your website, then you will be missing out on potential calls!! So many businesses can suffer because there isn’t a quick way to find their number. Luckily all of my websites feature a tap to call feature, and easy to contact options.
Only the most determined may choose to contact you. If you have the luxury of having far too much business already that you dont need to put your phone number on your website then great!
But it should be part of the header along with email address information.
You may also discover that the words on your page are too close together.
Breaking paragraphs up is a good way to make reading the content easier for the user.
Fonts and Type Faces
The last thing you want to do is spend thousands of pounds worth of advertising your brand and developing your website only to use Comic Sans as the font of choice.
Your font styles should reflect your business, and the objective that you have as a business.
I make use of Google Fonts, which have a massive selection that you to choose the exact font that matches the personality of your business.
Colours are often misunderstood and misused when designing for the web. You probably already have a branded image or logo that you use for your business cards. However a lot of “web designers” in Ipswich and the local area will not match the exact colours that have been decided for your business. Or choose their favorite colour instead of one that matches your business objectives.
The main thought that comes into mind when talking about navigation is the menu at the top of the page. However navigation just means to explore in a particular direction, so why should we force users to navigate using tiny areas of the screen at the top when there is so much space to be explored down below?
Good navigation helps users discover your content and your information through good web design.
When talking about the menu you might want to ask questions like.
- When should you use a mobile menu,
- When should you be using a classic menu,
- What options are there for ensuring that the website navigation functions well and helps users understand my business whilst navigating through the website
- Website Load Time
Page Load Speed
We have already seen how people of Ipswich have a high frequency to be on mobile devices, and a large percentage of these are likely to be on 3g or a slower speed than what we may wish to imagine.
This means that your website load time needs to be fast. How do you make it fast?
It needs to be optimised and it needs to have good hosting.
I use the best hosting in the UK for my websites, which helps create a user experience that encourages page exploration. I believe there is nothing worse than being reluctant to view more pages on a website because of page load speed. It is the biggest failure of most websites to have a poor website speed, making it easier to rise the rankings by simply having a fast website.