User experience for a business website in Ipswich
The user experience that is used may not be the one you have designed. People choose to use the site and the reason they are using it needs to be understood correctly in order to design a solution that enables it to happen smoothly.
Sometimes delivering information isnt just about having the words on the screen.
Its about creating an experience that the user will return to again and again.
In a park, pathways should be kept in a straight line from point to point to maximise the efficiency of the pathway.
Or a user experience in a restaurant. You dont just go there to eat.
You go there to have a good time, to get great service, eat amazing food and be looked after by the staff.
The same goes for a Supermarket. The experience of getting everything you want and also discovering new items that you didnt think you needed adds to the positive user experience. You dont want to walk down windy paths, instead an efficient grid layout works best.
The more positive the user experience the more likely the person is to return again at a later date. The same goes for a website experience!
So how important is that return visit? If your a restaurant then its very important.
If you are a web designer like me then its also very important.
I dont want you to have a bad time with me and make use of my web design and marketing services once.
I want you to use my web services because you get great value out of them.
They provide something for your business that is unique, and you get looked after well and have all your questions about the web and how it effects your local area of Ipswich and beyond.
Where user experience on your website comes in is so important. A user needs to both be excited to see what you have to offer, and also be informed by what you have on offer. Good design is at the heart of what I do, and appreciating good design is where you need to get to in order to understand what a good web designer is, and what a bad web designer is. Because i have seen some very bad ones!
What is the website purpose?
A well designed website will always have the user in mind, and cater to what they are trying to achieve.
Is the user looking at what services you have to offer? Great then make sure that there is enough information to give an overview of what each service is. If you have 100 services, then its probably best to have dedicated pages for each service, rather than create a really long page that the user will be unable to find what they are looking for.
Have they heard about a video that was just created by your business? Then how will this be found? People are likely to search “your business name video”, but if it is on the homepage and disappears after 30 days then it wont ever be found again! A good web design will ensure that it can always be found if searched for. This is why a video should be posted on the website as a blog post, which can be archived on the site for future visitors.
Are your web visitors looking to make a transaction with your business? Then they should be able to complete the process quickly and efficiently without too much pain. Have you considered reducing the amount of key presses or mouse clicks in order for them to complete a transaction? How important is gathering lots of user data? Are you making full use of that data to warrant asking for so much information?
How long does it take to consume the content?
If it takes 10 minutes to find the contact number of your business on your website, then you will be missing out on potential calls.
Only the most determined may choose to contact you. If you have the luxury of having far too much business already that you dont need to put your phone number on your website then great!
But it should be part of the header along with email address information.
You may also discover that the words on your page are too close together.
Breaking paragraphs up is a good way to make reading the content easier for the user.
Fonts and Type Faces
The last thing you want to do is spend thousands of pounds worth of advertising your brand and developing your website only to use Comic Sans as the font of choice. Your font styles should reflect your business, and the objective that you have as a business. I make use of Google Fonts, which have a massive selection that you to choose the exact font that matches the personality of your business.
Colours are often misunderstood and misused when designing for the web. You probably already have a branded image or logo that you use for your business cards. However a lot of “web designers” in Ipswich and the local area will not match the exact colours that have been decided for your business. Or choose their favourite colour instead of one that matches your business objectives.
The main thought that comes into mind when tlaking about navigation is the menu at the top of the page. However navigation just means to explore in a particluar direction, so why should we force users to navigate using tiny areas of the screen at the top when there is so much space to be explored down below?
Good navigation helps users discover your content and your information through good web design.
When talking about the menu you might want to ask questions like.
- When should you use a mobile menu,
- When should you be using a classic menu,
- What options are there for ensuring that the website navigation functions well and helps users understand my business whilst navigating through the website
Website Load Time
We have already seen how people of Ipswich have a high frequency to be on mobile devices, and a large percentage of these are likely to be on 3g or a slower speed than what we may wish to imagine.
This means that your website load time needs to be fast. How do you make it fast?
It needs to be optimised and it needs to have good hosting.
I use the best hosting in the UK for my websites, which helps create a user experience that encourages page exploration. I beleive there is nothing worse than being reluctant to view more pages on a website because of page load speed.